Every once in a while, it’s worth making a trip for a blogging event. When an e-mail landed in my inbox inviting me to Ice Lolly’s #Blogatthebeach I was scheming on ways to get to Leeds. In the end, we decided to tie it in to a trip to Lincoln and after a bargain train fare, I could happily confirm I could go.
I’ve been to a number of blogging events in my time and this one just seemed to hit the spot with me. It was more of a workshop on how to improve your blog as well as having fun with the Ice Lolly team. Ice Lolly have a great rappor with bloggers, I previously worked with them when I went to Berlin and they were honestly a delight. Seriously, if you haven’t subscribed to their blogging newsletter then I urge you to do so.
As well as a day of different talks, it was great to network. I got to meet up with one of my oldest friends, Louise, and we’ve recently got back in touch as blogging has reunited us. It was great to see her after 4 years since a drunken night in Sheffield. I also met some wonderful bloggers too, which is always a bonus!
I picked a lot of different blogging tips from the day. The ones that really stuck with me, I thought I would list below:
- Pinterest is a catalogue of ideas, rather than a social network. Think of it as an Argos book at Christmas like when you were small.
- Don’t use follow links when it’s something that has been gifted to you or you’ve been paid to write about. Stop being a dick because when you say yes, a blogging fairy dies.
- Spend an hour discovering the Instagram hashtags that you can grow. It’s pretty hard to grow a hashtag when some people will get 3 million likes in one photo.
- Always make an infographic for your blog. Canva is a brilliant tool for making them and it only takes a few minutes. It means ALL THE TRAFFIC.
- The research you put into Google Ad Words can really pay off. Find out what people want to read about and what keywords you should be using. It may even help with a bit of blog post inspiration!
- Finding your Instagram niche is half the battle. Discover what makes you different and build on it.
Thanks for Rosalilium, Judith Lewis and Girls vs Globe for the fabulous talks. I left Leeds feeling super inspired, motivated and numerous ways of how I can develop my blog further. And a huge thank you for Ice Lolly for inviting me and making me want to achieve more and more with my blog.